About Us

ABOUT ABSOLUTELY! MAGAZINES 

Absolutely! Magazines was originally founded in 2004 by Beth Nightingale who identified a need for a true content-based and community-oriented publication in her own community, Katy, TX. On a mission to showcase a genuine presentation of the community’s interests, issues, history, individuals and families, Beth launched absolutely! KATY in 2004 with great success. With a distribution of 35,000, the free publication has quickly grown to become a welcome staple in the homes and businesses in the locale. Since its inception, the demand for such a publication has proven contagious; prompting the birth of absolutely! MEMORIAL in 2005 and in 2009, absolutely! IN THE LOOP. Additionally, with the introduction of IN THE LOOP, absolutely! will reach an estimated audience of more than 300,000 readers, with the average magazine being read three times. 

ABOUT ABSOLUTELY! IN THE LOOP 

absolutely! IN THE LOOP is all about the inner-loop community and the people who make our city thrive. It’s not just any magazine — absolutely! IN THE LOOP contains intelligent articles from some of Houston’s most esteemed personalities. Maintaining the integrity of a true publication is our aim because we want to provide a useful, informative and a visually appealing tool to help our readers identify and connect with the inner-loop community. If we as a whole are strong, everyone benefits!

Staying true to the original mission of true community orientation, absolutely! has assembled a team of established inner loop voices to bring their newest publication to life. Dusty Gilbert, Founder and President of bareCommunication, Editor of skirt! Houston and former Associate Editor of INTOWN Magazine, has been named Editor-in-Chief. Ms. Gilbert will lead the initiative, joined by a talented group of respected writers and personalities which is slated to include Marene Gustin, Jon Demers, Holly Beretto, Michelle Mantor, David Brown, Jenni Rebecca Stephenson, Travis Younkin, Jennifer Brugh, Meredith Wierick, Nancy Worny, Laura La Rue and many others.